As a professional makeup artist I get to meet and work with women of all ages. The one thing I notice is the need for 40+ women to update their makeup looks and learn to apply age appropriate makeup. What worked for you in your 20's and 30's often times will not work for you in your 40+ years. Here are my 10 tips for updating your makeup look.
Steps
1
Use less. Less is more as you age so it’s important to use less product on your face. Try using half the amount of foundation you usually do or try mixing your foundation with your favourite moisturizer for a sheerer, more modern look. Be sure and blend your foundation right down your neck so that you look as if you’re wearing no makeup at all
2
Try using foundations that are moisturizing and non drying. As you mature your skin requires more moisture and using a foundation rich in moisture will help you look soft and beautiful
3
When using concealers, use a very small amount and blend well so that the product does not sit right into your lines and wrinkles
4
Take a look at your makeup bag and toss out or give your daughter or granddaughter any eyeshadows that have shimmer, frost or glitter in them. These products look great only on young plump skin but for 40+ skin they get into your fine lines and wrinkles and accentuate them. Instead look into purchasing matte eyeshadows in soft natural colours.
5
Change your lipstick colour. Many women continue to use the same lipstick that looked great on them 20 years ago when most often the colour is no longer suitable for their lip size and skin tone. Opt for colours that brighten your face and compliment your makeup look
6
Learn how to re-apply your makeup every decade. Just as it’s important to initially learn how to apply makeup when you’re a teenager, re-learning the right technique for your age range is vital in looking and feeling age appropriate at all times
7
Be sure and use mascara on all your eyelashes even the little ones as this creates a more youthful look. But don’t overdo it. Purchase mascara in brown or black-brown and stay away from coloured mascara’s. These are great for 20 year olds but not appropriate for 40+. One or two coats of mascara should be enough to create an opened eye effect
8
Watch the amount of eyeliner you use. Eyeliner is a great asset to your makeup routine however too much of anything isn’t good! Use soft kohl pencils that blend easily and create softer more natural looks
9
Blend, blend, blend. It’s important to create a natural look and blending is the key. Use professional brushes and soft sponges to create seamless makeup looks
10
Find blushes that add a youthful glow to your skin with peach or pink undertones. Stay away from blushes with too much frost as these age your skin. Opt for matte blushes and blend well.
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